Privacy Policy

Effective: 2025-09-19

This Privacy Policy explains how Directed Machines (“we”, “us”) collects, uses, and shares information when you use our website at directedmachines.com (the “Site”). It covers the Site only. It does not apply to our offline activities, apps, or other business systems (such as sales or customer support platforms).

This privacy policy was created with the help of Azuro Digital’s Privacy Policy Generator.

Information We Collect

We collect the following categories of information, depending on how you use the Site:

• Information you choose to submit via forms (for example, your name, email address, company, and message)
• Technical data automatically collected when you visit the Site, such as IP address, device and browser type, pages viewed, referring/exit pages, and approximate location

How We Use Information

• To operate, maintain, and secure the Site
• To respond to your inquiries and provide requested information
• To understand Site usage and improve content and layout

EU/UK legal bases: We process personal data on one or more of the following bases: contract (providing the Site and requested services), legitimate interests (Site analytics, security, and improvement). Where consent applies, you can withdraw it at any time.

Cookies and Similar Technologies

We use cookies and similar technologies to run the Site and, where enabled, for analytics and advertising. Cookies help remember your preferences and understand how visitors use the Site. You can manage cookies in your browser settings.

Sharing and Service Providers

We share information with companies that help us operate the Site (for example, hosting, analytics, security, payments, email delivery, and embedded content). These providers act on our instructions and are bound by appropriate safeguards.

Depending on your settings, providers may include: Google Analytics 4, YouTube/Vimeo embeds, Social media embeds.

We do not sell personal information or share it for cross-context behavioral advertising.

International Data Transfers

Where personal data is transferred outside the EU/UK, we rely on appropriate safeguards (such as Standard Contractual Clauses) and take steps to ensure a comparable level of protection. Our primary hosting/processing location is Seattle, Washinton USA.

Retention

We keep personal information only as long as necessary for the purposes described above (generally about 12 months unless we need it longer to meet legal, tax, or security requirements).

Your Privacy Choices and Rights

Depending on your location, you may have rights to access, correct, or delete your information, and to object to or restrict certain processing. You can also withdraw consent where we rely on consent. To exercise these rights, contact us via contact form.

European Union / United Kingdom (GDPR)

Controller: Directed Machines. You have rights under the GDPR including access, rectification, erasure, restriction, portability, and objection. You can also complain to your local supervisory authority (for example, the ICO in the UK).

California (CCPA/CPRA)

California residents have rights to know, access, correct, delete, and not be discriminated against for exercising these rights.

Other United States state laws

Residents of certain US states may have similar rights to access, correct, delete, or opt out of targeted advertising and certain profiling. We will honor applicable requests as required by law.

Canada (PIPEDA / Québec Law 25)

You may request access to and correction of your personal information and withdraw consent where applicable. We may transfer information outside your province or country and use contractual safeguards for such transfers.

Changes

We may update this Policy from time to time. We will change the “Effective” date above and post the updated version on the Site.

How to Contact Us

If you have questions or requests about this Policy or your information, please reach us by contact form.

Notes on specific features

• Analytics: We use Google Analytics 4 to understand Site usage. You can opt out using browser settings or applicable add-ons.
• Embeds: Third-party embeds (for example, video, maps, social) may set their own cookies when you view them.